Today I’m excited to share part 1 of my interview with Candace of Pure Anada. Most of my makeup is from this Manitoba company, and I love it. Read on for some background information on the company, and check back tomorrow for Part 2 and some fantastic makeup tips!
How did Pure Anada get started?
My first career was hairstyling. I enjoyed the creative aspect of working in a salon, as well as the relationships I built with my clients. However over the years, I developed sensitivities to some of the products and chemicals we were using on a daily basis. Eventually, I was using prescription creams on my hands, and couldn’t make it through the day without respiratory allergy medication.
That’s when I began to research some of the ingredients that were in the products I was using as a hairstylist. I was surprised to know that the cosmetic industry is not highly regulated and that many ingredients are NOT tested for their long-term safety. By using a plethora of ingredients in our personal care products, we are simply participating in a giant experiment! I was not interested in being a part of it any longer.
That was in 2003. I had two small children and decided that it was time to live a more holistic lifestyle. I changed many household and personal care items to healthier, more environmentally friendly alternatives. The last products to go were my color cosmetics. I was accustomed to using high-quality, salon brands and could not find “natural” makeup on the market that met my expectations. I have always had an insatiable desire to “make it myself”. As child, I learned to sew, bake bread, and craft just about anything and everything. Surely I could make my own makeup!? I researched the prospect and jumped in with both feet! I remember the days when I would tuck the kids into bed, and bring out my stash of ingredients. I was hooked!
I made colors for myself, friends and family. I was surprised to learn how many ladies were sensitive to traditional cosmetics. It seems as if our bodies are just saying…”enough already with the chemicals”! Even more fascinating was that the products I was creating from organic botanicals, and food-grade minerals didn’t irritate their skin at all! I started to see there was a demand for a more natural alternative to traditional cosmetics. As the years have past, consumers have become more educated and aware of what they are putting on their bodies. This is a good thing, and we are pleased to offer consumers a line of products that can make them feel fabulous, without compromising on the safety of the ingredients.
Tell us about the progression of your company since it began.
Pure Anada started out as a little hobby; something I did when my kids went to bed, and my husband watched sports highlights!
One year, I brought my excess creations to a local craft sale and it was there that I realized there was a demand for cleaner, healthier cosmetics.
Over the past 10 years, the business has slowly grown. Exposure from being mentioned as a “Best Brand” in the Canadian best-selling book, There is Lead in Your Lipstick by Gillian Deacon, helped to propel our brand to the next level it seemed.
Just from word-of-mouth advertising, our products are now in almost 300 retail locations across Canada! We appreciate Canadians who are dedicated to supporting locally made brands. Without their support, we wouldn’t be in existence to this day.
What are you most proud of?
I’m most proud of the people who work with me! Among them are family and friends. Employees with extreme talent and positive attitudes are rare to find, and I’m proud to have them on our team!
What challenges have you faced?
The biggest challenge we have faced as a manufacturer is the consistency of our ingredients. When using more natural ingredients such as minerals, opposed to dyes, and plant oils/waxes as opposed to silicones, the consistency of the products we produce can vary from batch to batch, depending on the supply of our raw materials.
What has been the most surprising thing in starting this business?
To me there have been quite a few surprises along the way. I never intended to start a business in the first place, and so to see how far reaching Pure Anada has become is surprising, and humbling to say the least.
I’m also surprised at how much work there is to do “behind the scenes”. Returning emails and phone calls is a lot more involved than I ever expected! Unfortunately I don’t get to play in the lab, or apply makeup all day as I once thought would be the case.